Hockey jerseys (“sweaters,” for our Canadian friends) are, in general, the most awesome sports gear there is, with the notable and obvious exception of baseball caps (which aren’t even really unique to baseball anymore). Hockey jerseys are definitely the least ridiculous of all the gear of the four major sports—they don’t look like pajamas (baseball), camping tents (football), or Wal-Mart shopping attire (basketball).
That said, if there’s one thing the Dallas Stars’ new gear makes me think, it’s that their mascot should be a venti iced peppermint mocha. A cartoon one, wearing ice skates. Or maybe a barista (again, a cartoon one, in ice skates). What I’m saying is that Dallas Stars’ new logo, especially their secondary logo pictured here, looks like the Starbucks logo.
The Stars unveiled their new logo recently after the team’s marketing agency discovered Adobe Illustrator’s beveling feature. (“Hey, graphic design guy, I want you to bevel the holy bejeezus out of this logo, okay? Bevel like you’ve never beveled before!” “Uh, okay, sir, but they say that ‘flat design’ is really the thing these days…” “Don’t talk back to me, you punk! This franchise did not spend more than $800 on the Adobe Creative Suite to have a logo that was not beveled. NOW BEVEL!!!”)